Batesford Quarry was looking to reach their target audience (Aussie Farmers) and promote their aglime products.
The objective was to raise awareness with the farmer's transport bringing grain to the nearby shipping port and to have them purchase a load of aglime for the return trip.
We knew we had to be very strategic with our targeting across social media and other digital platforms to raise awareness with a very niche audience.
In order to reach Aussie Farmers in the target locations, we used targeted Facebook Ads as well as Google Search Ads and Google Display Ads on websites we know farmers visit regularly.
The campaign was a huge success with a spike in new customers and orders from the target areas.
Overall, our Paid Ads team spent $6,000 and this resulted in $188,000.00 of trackable sales.
A 31x return on ad spend.
