TCL Electronics AUS/NZ partnered with us to manage paid advertising campaigns focusing on their New Zealand market in particular.
The objective was to increase brand awareness amongst local consumers and increase market share for TCL overall.
TCL does not sell direct to consumer and their products can only be purchased by approved suppliers such as Harvey Norman, JB Hi-Fi and The Good Guys.
The strategy for this campaign was to focus on engaging content that "oozed" the TCL brand, stood out from the competition and generated as many impressions as possible.
We ideal outcome was to increase the number of units being sold within stores in New Zealand.
After the campaign ran, there was a positive lift in TCL products in New Zealand.
With the allocated budget of $33,000 we were able to generate 6,914,699 impressions across Facebook, Google and the web.
The objective of increasing brand awareness and overall sales was achieved.
